Arms of Peter Gould McAuslan
Blazon
Azure a griffin’s head erased, a chief Argent semé of hop flowers Vert;
Symbolism
Blue and white are the colours of Scotland, the McAuslan ancestral home, as well as those of Quebec with its great rivers and rapids, where Mr. McAuslan’s ancestors settled and prospered. As a guardian of treasures, the griffin represents the will to protect what we value. The green hops symbolize hope and reflect the motto. The rivers, griffin and hops also refer to the brewers’ trade and to the McAuslan Brewery in Montréal, which was founded by Mr. McAuslan.
Crest of Peter Gould McAuslan
Blazon
A griffin passant Azure holding a bilberry sprig proper;
Symbolism
The walking griffin with raised right claw is the corporate emblem of the McAuslan Brewery. Here it holds a bilberry sprig, the plant badge of the Chief of the Clan Buchanan, of which the McAuslan family is a sept.
Motto of Peter Gould McAuslan
Blazon
ALL SHALL BE WELL;
Symbolism
This phrase alludes to Mr. McAuslan’s belief that things will always work out in the end. This form of the phrase is from the medieval writer and mystic Julian of Norwich.