Officer of the Order of Canada

• Awarded on: May 6, 1998
• Invested on: February 03, 1999

Known as a dynamic and benevolent businessman, he has been a trailblazer in market research, whose international company has revolutionized the methodology of opinion polling. He is a generous philanthropist and a benefactor of the arts, who gives his time to charities and cultural organizations. His progressive ideas for change within the industry have gained acceptance through his many books, articles, newspaper commentaries and reports. His insights have had a profound impact on many Canadians' interpretation of their political culture during the past twenty-five years.