Member of the Order of Canada

• Awarded on: April 15, 1999
• Invested on: July 31, 2000

Founder of one of the largest Francophone advertising agencies in Canada, he was a pioneer in French-language advertising. The creation of this agency gave rise to a major industry which was a veritable training ground for all those who work in the field today. As the founder of Sociétal, a group of advertisers who give of their time to major humanitarian causes, and the first president of the Fondation pour aider l'Enfance maltraitée, he has also shown that advertising can be used to promote worthy causes.