Reginald Bibby is recognized as a leading scholar in the field of sociology in Canada and internationally. A professor at the University of Lethbridge, he has asked challenging questions about our culture and, through a series of national surveys, has provided informative and revealing answers. He is also a founding director of the Alberta Centre for Child, Family and Community Research. His reports, articles and bestselling books have become invaluable references, particularly on the topic of religion in our contemporary society. By monitoring our social trends, values and attitudes for over three decades, he has enhanced our understanding of Canadian identity.