Frank Lovsin is an entrepreneur, philanthropist and volunteer who has served as a vocal advocate for his community in regional and provincial affairs. Over the last 52 years, he has built Freson Markets from a single butcher shop into a large retail grocery chain. He spearheaded the creation of the Independent Retail Grocers of Alberta, and is known as the "elder statesman" of independent grocers for his work on their behalf. Providing his region with a voice in provincial affairs, he has served in leadership roles with provincial organizations, notably the Alberta Energy Board and the Alberta Mortgage and Housing Board, and has also given generously of his time and energy to an array of community organizations, such as the Peace River Chamber of Commerce and Fairview College.