For his transformative impact on Canadian publishing and on the field of graphic design, notably through his imaginative book designs.
Frank Newfeld is one of the founding fathers of graphic design in Canada. During a prolific career as a book and catalogue designer, he set the tone and style for the visual branding of Canadian literature in its early days. From illustrating the children’s classic Alligator Pie, to creating the original logo of the Royal Ontario Museum, he helped professionalize the field of graphic design. He also influenced generations of students at Sheridan College and at the Ontario College of Art and Design University with his avant-garde design philosophy.