Officer of the Order of Canada

• Awarded on: November 19, 2015
• Invested on: September 23, 2016

For his contributions to the development of the recording and entertainment industry as an agent and producer, and for his unwavering commitment to destigmatizing mental illness.

Guy Latraverse is a legend in the recording and entertainment industry. The first live-event producer in Quebec, he propelled a burgeoning industry toward uncharted horizons and was the first to produce outdoor mega-shows, such as those held on the Plains of Abraham and Mount Royal. As a manager and producer, he had a hand in furthering the careers of a virtual who’s who of Québécois and international artists. He also founded major events and organizations, including Les FrancoFolies de Montréal and l’ADISQ. Moreover, for over 30 years, he has been committed to destigmatizing mental illness.