An entrepreneur at heart, Placide Poulin is also a model of community involvement. With daring and tenacity, he founded MAAX, a bathroom product, spa and kitchen cabinet manufacturing company, and has served as its director for over 30 years. From his modest beginnings transporting bathtubs on the roof of his car, he has built his company up to rank first in Canada. Moreover, having always placed a high value on helping others, he has focused his generosity on his region and helps younger entrepreneurs develop their businesses.