Rupert Duchesne is an exemplar of business and community leadership. A former
executive of Air Canada, he pioneered the development of its frequent flyer program
from a division within the company to an independent global enterprise. Under his
innovative stewardship, Aimia has become a worldwide leader in loyalty management,
redefining the way businesses build relationships with customers. In addition, he is
a devoted patron of the arts and supporter of health care, noted for his work as vicepresident
of the Art Gallery of Ontario and chair of the Brain Canada Foundation.