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Conference on Giving: Detailed Programme

April 25, 2017 

The Governor General’s Conference on Giving:
Detailed Programme

OTTAWA—His Excellency the Right Honourable David Johnston, Governor General of Canada, will host Working Together for the Common Good: Governor General’s Conference on Giving at Rideau Hall, on Thursday, April 27, 2017, starting at 9 a.m.

This national conference will bring together non-profit sector leaders, fund development professionals, representatives of corporate and government charitable initiatives, and members of academia focused on giving behaviour. It will provide them with the opportunity to share their views on current trends in giving and how this behaviour can best be encouraged. It will also focus on increasing connectivity among sectors, and explore and inform on the development of a national approach to encourage giving behaviour through the Giving Behaviour Project, an initiative of the Rideau Hall Foundation. 

Canadians from coast to coast to coast are invited to follow the conference live online at and to submit questions to the panellists via Twitter by using #GGCommonGood.

Below is the sequence of events (approximate timings). 


9 a.m.

Conference Opening

9:05 a.m.

Speech by Governor General David Johnston

9:10 a.m.

Introduction by Moderator Tim Brodhead, Former President and CEO, J.W. McConnell Family Foundation

9:15 a.m.

State of the Nation on Giving

Marina Glogovac
, President and CEO, CanadaHelps
Nicole Nakoneshny, Vice President, KCI – Ketchum Canada
Lili-Anna Pereša, President and Executive Director, Centraide of Greater Montréal
Conrad Sauvé, President and CEO, Canadian Red Cross

10:30 a.m.

Millennials, Values and Giving Behaviour

Ilona Dougherty, Managing Director, Youth & Innovation Research Project, University of Waterloo
Kirk Kristofferson, Assistant Professor, Marketing, Arizona State University
Krishan Mehta, Executive Director, Campaign, Ryerson University
Sarah Roberton, Senior Research Associate, Environics Research Group

11:30 a.m.

The Journey of My Giving Moment: A Social Marketing Campaign

Governor General
David Johnston
Annabelle Cloutier, Director of Communications and Public Affairs, Office of the Secretary to the Governor General


12:30 p.m.

The Personal Philanthropy Project: The Untapped Potential of Affluent Canadians

Michèle Benoit, Manager of the Personal Philanthropy Project, IMAGINE Canada
Bruce MacDonald, President and CEO, IMAGINE Canada
Mike Pedersen, Group Head U.S. Banking, TD Bank Group and Board of Directors, IMAGINE Canada

12:45 p.m.

Launch of Giving Behaviour Project

Scott Haldane
, President and CEO, Rideau Hall Foundation
Teresa Marques, Director of Strategic Partnerships, Rideau Hall Foundation

1 p.m.

Workshop: Behavioural Insights & Giving

Elspeth Kirkman
, Head of Behavioural Insights Team (BIT) North America
Michael Sanders, Chief Scientist and Head of Research, Evaluation and Social Action, BIT

3:25 p.m.

Conference Closing Remarks by Moderator Tim Brodhead

Short biographies of the panellists are available online at For a sneak peek at the day’s events, watch His Excellency’s video message online at


Media wishing to cover the morning session are asked to confirm
their attendance with the Rideau Hall Press Office in advance.

Media information

Marie-Ève Létourneau
Rideau Hall Press Office
613-302-0912 (cell)

Follow GGDavidJohnston and RideauHall on Facebook and Twitter.